What is the difference between the Blue and Purple a2 Platinum® products I have seen in-store? - a2 Platinum

FAQs

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What is the difference between the Blue and Purple a2 Platinum® products I have seen in-store?

  • As our brand develops and evolves, so does the look and feel of our packaging. Our parent company – The a2 Milk Company made a decision 18 months ago to move our core brand colour from blue to purple. Since then, the a2 Infant Nutrition team has been busy gearing up for the big change.
  • From January 2016, you will start to notice Purple a2 Platinum® labelled products in the market. These are authentic a2 Platinum® products endorsed by The a2 Milk Company.
  • The change is purely to align a2 Platinum® to our core brand colour – purple.
  • As a result, the scoop in the Stage 1 a2 Platinum® formula will change from blue to purple.
  • There is no other change to the product or the formula itself.
  • Please find purple product images below demonstrating the changes.

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