a2™ Every Win Counts Promotion

Terms and Conditions

This document sets out the Terms and Conditions for the a2™ Every Win Counts Promotion (Promotion).

1. Information on how to enter the Promotion and how to claim a Prize forms part of these Terms and Conditions. By entering into the Promotion, Entrants (as defined in clause 8) agree to be bound by these Terms and Conditions. Entries must comply with these Terms and Conditions to be valid.

Promoter Information

1. The Promotion is conducted by a2 Infant Nutrition Australia Pty Limited (ABN 27 161 773 913) of Level 4, 182 Blues Point Road, McMahons Point, NSW 2060 (Promoter). To contact the Promoter, please email social@a2milk.com.

Eligibility

1. Entry into the Promotion is free (excluding internet charges) and is open to all individuals who satisfy each of the following eligibility criteria:
   1. are a permanent resident of Australia; and
   2. are aged 18 years or over at the time of entry; and
   3. for individuals who make entries in accordance with clause 8(a):
      1. have an active account with an IP address of Australia on at least one (1) of the following platforms: Instagram, Facebook, TikTok (together, the Platforms and each a Platform); and
      2. own the Platform account used for the entry submission (Account),

(together, the Eligibility Criteria).

1. Directors, officers, management, employees and contractors (and their Immediate Families) of the Promoter and its related bodies corporate are ineligible to enter the Promotion. Immediate Family means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or 1st cousin (by blood, marriage or relationship).
2. If at any time an Entrant contacts the Promoter in writing and withdraws their consent given under clause 36 to the collection and use of their personal information for the purpose of the Promotion, the Entrant will no longer be eligible to participate in the Promotion.

Promotion Period

1. The Promotion commences at 12.01am (Sydney time) on Monday, 9 March 2026, and finishes at 12.00pm (Sydney time) on Friday, 15 May 2026 (Promotion Period).
2. The Promotion Period consists of ten (10) entry periods (each, an Entry Period) as defined in the following table:

Entry Period	Start Time and Date	End Time and Date	Determination Date
1	12.01am (Sydney time) on Monday, 9 March 2026	12.00pm (Sydney time) on Friday, 13 March 2026	Friday, 13 March 2026
2	12.01am (Sydney time) on Monday, 16 March 2026	12.00pm (Sydney time) on Friday, 20 March 2026	Friday, 20 March 2026
3	12.01am (Sydney time) on Monday, 23 March 2026	12.00pm (Sydney time) on Friday, 27 March 2026	Friday, 27 March 2026
4	12.01am (Sydney time) on Monday, 30 March 2026	12.00pm (Sydney time) on Friday, 3 April 2026	Friday, 3 April 2026
5	12.01am (Sydney time) on Monday, 6 April 2026	12.00pm (Sydney time) on Friday, 10 April 2026	Friday, 10 April 2026
6	12.01am (Sydney time) on Monday, 13 April 2026	12.00pm (Sydney time) on Friday, 17 April 2026	Friday, 17 April 2026
7	12.01am (Sydney time) on Monday, 20 April 2026	12.00pm (Sydney time) on Friday, 24 April 2026	Friday, 24 April 2026
8	12.01am (Sydney time) on Monday, 27 April 2026	12.00pm (Sydney time) on Friday, 1 May 2026	Friday, 1 May 2026
9	12.01am (Sydney time) on Monday, 4 May 2026	12.00pm (Sydney time) on Friday, 8 May 2026	Friday, 8 May 2026
10	12.01am (Sydney time) on Monday, 11 May 2026	12.00pm (Sydney time) on Friday, 15 May 2026	Friday, 15 May 2026

Entry Requirements

1. To enter the Promotion, entrants who meet the Eligibility Criteria may enter the Promotion during the Promotion Period by either:
   1. on one of the Platforms, posting a comment on a promotional post or replying directly to the story which is the subject of this Promotion (Promotional Post and Promotional Story, respectively) sharing the Entrant’s genuine, personal answer in response to the prompt “What was your win today?” (Prompt) (Comment); or
   2. visiting https://a2nutrition.com.au/every-win-counts (Webpage) and following the instructions on the Webpage to complete and submit the following in an online form (Online Form):
      1. the Entrant’s genuine, personal answer in response to the Prompt (Answer); and
      2. the Entrant’s email address and preferred name,

(each, an Entry, and the entrant who submits an Entry being an Entrant).

1. Any costs associated with meeting the Eligibility Criteria or making an Entry must be met by the Entrant and not the Promoter.
2. Entries must be the Entrant's original work. The Promoter reserves the right to require the Entrant to verify that the Entry is the Entrant's original work. If the Promoter is unable to verify that the Entry is an original work to its satisfaction, the Entry will be deemed invalid.
3. Entrants can make multiple Entries during the Promotion Period, subject to clause 22 (limit on maximum number of Prizes which can be won by any individual) and provided that each Entry contains a unique, genuine and personal Comment or Answer which is not identical or materially similar to any Comment or Answer which has previously been submitted by that same Entrant as part of the Promotion, regardless of whether their previous Entry was submitted via clause 8(a) or clause 8(b).
4. Subject to clause 29, Entries made during the Promotion Period will be deemed to be accepted at the time of posting on the Promotional Post. The Promoter takes no responsibility for lost, late, misdirected, illegible, corrupted, damaged, incomplete or otherwise invalid Entries or any failure to submit Entries.

Prizes

1. There are up to one hundred (100) prizes to be won, which each consist of one (1) A$50 Myer gift card (Value: A$50) (each a Prize).
2. The total maximum Prize Pool value is A$5,000.

Determination and Notification of Winners

1. This Promotion is a game of skill, and chance plays no part in determining the outcomes. Each Prize winner referred to below is a “Winner” for the purposes of this Promotion.
2. At 4.00pm (Sydney time) on each Determination Date (as defined in clause 7), the Promoter will determine ten (10) Winners for that Entry Period as follows:
   1. Winners will be selected from all Entries submitted during the relevant Entry Period plus any non-winning Entries submitted during an earlier Entry Period; and
   2. Winners will be selected based on the creativity, originality, humorousness, emotional appeal and relevance of their Entry; and
   3. The determination will take place at the Promoter’s premises at Level 3, 2 Southbank Blvd Southbank VIC 3006 Australia.
3. Decisions of the Promoter in relation to all aspects of the Promotion, including the determination of the Winners, are final and binding and it is a condition of entry that all Entrants must abide by such decisions of the Promoter.
4. Within seven (7) days after each Determination Date:
   1. each Winner for that Entry Period will be contacted by the Promoter (or its nominee), via:
      1. if the Winner’s winning Entry is submitted via clause 8(a) – direct message through the Platform on which the Winner submitted their Entry; or
      2. if the Winner’s winning Entry is submitted via clause 8(b) – email to the email address provided by the Winner in the Online Form that constitutes their winning Entry; and
   2. the Promoter may announce the Winners for that Entry Period in any media on the Promoter’s social media and/or website.
5. Each Winner will have until 11.59pm (Sydney time) on the day that is seven (7) days after the date they are contacted by the Promoter (or its nominee) pursuant to clause 18(a) to claim their Prize by:
   1. if their winning Entry is submitted via clause 8(a) – responding via direct message through the relevant Platform and following the instructions set out in the notification message sent by the Promoter; or
   2. if their winning Entry is submitted via clause 8(b) – replying via email to the notification email sent by the Promoter and following the instructions set out in the Promoter’s notification email,

which may include providing any additional information pursuant to clause 21. In the event of failure or refusal by a Winner to comply with this clause 19, the Winner will be deemed to have forfeited their Prize and will not be entitled to any remedy or compensation of any kind, despite any announcement of the Winner made by the Promoter pursuant to clause 18(b).

1. The Promoter takes no responsibility for a Winner’s failure to receive or read any notification from the Promoter, for example, due to spam, junk or other security settings. It is the responsibility of all Entrants to check their Account messages inbox (including any message requests inbox or hidden requests inbox) or email inbox (including any spam or junk folder) to see if they have received any communications from the Promoter relating to the Promotion.
2. At the same time as notifying a Winner of their winning Entry in accordance with clause 18, the Promoter (or its nominee) may request the Entrant’s name, phone number, email address, postal address, and any other information reasonably required to verify their identity and adherence to the Eligibility Criteria and to enable the Prize to be awarded to the Winner. Failure to provide any of this information will be deemed as a forfeiture of the Prize by the Winner.

General Conditions of the Prizes

1. Each Winner will only be entitled to one (1) Prize as part of this Promotion.
2. Each Prize must be taken as offered.  The Prizes cannot be modified, varied, transferred or exchanged or redeemed for cash, except as set out in these Terms and Conditions.  The clause does not set out to limit any rights under the Australian Consumer Law.
3. The acceptance and use of a Myer gift card awarded as a Prize is deemed acceptance of the terms and conditions of the Myer gift card accessible at: https://retail.myergiftcards.com.au/CMS/Page/giftcardterms.
4. Without limiting clause 24, each Winner acknowledges and accepts that a Myer gift card awarded as a Prize:
   • will expire three (3) years after the date of issue and any unused amount after the expiry date will not be refunded;
   • is redeemable at any Myer store across Australia and online at myer.com.au;
   • should be treated like cash and will not be replaced or refunded if lost or stolen;
   • is not to be used for the payment of credit card accounts or store accounts and some leased businesses; and
   • is not reloadable.
5. Each Winner acknowledges that they are responsible for any ancillary costs associated with acceptance or use of a Prize, including any costs associated with accessing any website in connection with this Promotion. Any costs not expressly included in the Prize are the responsibility of the Winner.
6. In the event that any Prize becomes unavailable or unfeasible to be awarded for reasons beyond the Promoter's reasonable control, the Promoter may substitute that Prize with a prize of equal or greater value.
7. The Promoter reserves the right to validate and check the authenticity of any Prize claim or Entry before awarding a Prize.

Nature of Entries

1. All Entries are subject to moderation and may be rejected or removed or deemed invalid by the Promoter if, at the absolute discretion of the Promoter, the Entry:
   1. refers to, or could reasonably be understood as referring to, a child below the age of 12 months;
   2. contains offensive, derogatory or threatening material in any way;
   3. contains material that conveys hatred or harm against any group or person, or otherwise does not comply with the theme and spirit of the Promotion;
   4. contains personal or sensitive information;
   5. is unlawful or violates an individual’s rights;
   6. is incomplete, indecipherable, incomprehensible or illegible;
   7. contains any content, material or element that is shown to be the property of any third party;
   8. contains any incorrect, misleading, deceptive or fraudulent information, including any claims about a2™ branded products which may be misleading or deceptive; or
   9. is seen as being boosted in engagement through illegitimate means, coercion, or bad faith.
2. The Promoter reserves the right in its sole discretion to disqualify any individual whom the Promoter has reason to believe has breached any of these Terms and Conditions, failed to meet the Eligibility Criteria or engaged in any unlawful or other improper misconduct calculated to jeopardise the fair and proper conduct of the Promotion. The Promoter’s legal rights to recover damages or other compensation from such an offender are reserved.

Ownership and Privacy

1. The Promoter reserves the right, at any time, to request that an Entrant promptly provide identification (including but not limited to proof of identity, proof of age and proof of residency) to verify the Entrant’s identity, age, residential address, eligibility to enter and participate in the Promotion and to claim a Prize (each, a Proof).
2. If an Entrant refuses or fails to produce a Proof to the satisfaction of the Promoter (in its sole and absolute discretion) within a reasonable time period specified by the Promoter, the Promoter may deem the Entrant ineligible to participate in the Promotion.
3. The Entrant must be the sole author and owner of the copyright of the content of their Entry.
4. By entering this Promotion, Entrants (i) grant the Promoter a non-exclusive, perpetual, worldwide, irrevocable and sub-licensable transferable licence to use the language contained in their Entry, or any part of the content of the Entry in any way the Promoter wishes (including modifying, adapting, copying, editing, publishing, broadcasting or communicating the entry whether in original or modified form in whole or in part) in all media for the purposes of the Promoter’s business on its website, social media or in any marketing campaign, without payment to the Entrant of royalties or compensation. If requested by the Promoter, Entrants agree to sign any further documentation required by the Promoter to give effect to this clause; (ii) consent to the Promoter dealing with their entry content in any way that may infringe the Entrants’ moral rights, and agree to waive their moral rights (wherever such rights are recognised) in respect of their entry against the Promoter or its assigns, licensees or successors; and (iii) consent to the Promoter using their name, likeness, image and/or voice in the event that they are a Winner in any media for an unlimited period of time without remuneration or compensation for the purpose of promoting this Promotion (including any outcome).
5. Entrants warrant that:
   1. they will not submit, produce, upload or share any content that is fraudulent, or may be in breach of any intellectual property, privacy or other rights;
   2. no rights in the Entry have been previously granted to any person, corporation or entity; and
   • they will comply with all applicable laws and regulations including without limitation those governing copyright, content, defamation, privacy, publicity and the access of use of others' computer or communication systems.
6. By entering this Promotion, each Entrant acknowledges and consents to the Promoter collecting and using the Entrant’s personal information (including any information submitted by the Entrant as part of their Entry) to include the Entrant in this Promotion, for the facilitation of the granting of the Prize, for any promoting of the Promotion by the Promoter or any advertising of the Promoter and publicity of the outcome of the Promotion. Collection and use of the Entrant’s personal information is governed by the Promoter’s Privacy Policy at: https://a2nutrition.com.au/privacy-policy/.  
7. Entrant details will not be used for any purpose other than those specified in these Terms and Conditions.
8. To facilitate an Entrant’s participation, the Promoter may disclose the Entrant’s personal information to other companies associated with this Promotion, including the Promoter’s related bodies corporate, agents and/or contractors to the extent necessary to facilitate this Promotion.

Limitation of Liability and Indemnity

1. The Entrant indemnifies the Promoter against all loss, damages and costs incurred by the Promoter as a result of any breach of any law by the Entrant arising from or in relation to any Entry made by the Entrant, including any Entry by an Entrant that breaches the copyright or privacy of a third party, except to the extent to which the Promoter has caused or contributed to such loss, damages, or costs.
2. To the extent permitted by law, each Entrant agrees that the Promoter and its related bodies corporate and the officers, contractors, employees, agents and representatives of the Promoter and its related bodies corporate will not be liable for any injury (even if caused by negligence), loss (including loss of opportunity), damage (including, but not limited to, direct, indirect or consequential loss), cost or expense that is suffered or incurred, or claim brought, by an Entrant or a third party arising from or in relation to:
   • the Promotion;
   • any Entry; or
   • any tax liability incurred as a result of being awarded a Prize.
3. The Promoter may use a Platform to advertise or promote the Promotion. By entering the Promotion, Entrants:
   1. agree to release each Platform against any and all losses, actions, claims, costs, expenses and damages (of any nature) which may be incurred or suffered by the Entrant in connection with their participation in this Promotion; and
   2. acknowledge that the Promotion is in no way sponsored, endorsed or administered by, or associated with any Platform. Any questions, comments or complaints regarding the Promotion should be directed to the Promoter and not to any Platform.

General

1. It is an Entrant's responsibility to notify the Promoter of any change to the Entrant’s contact details during the Promotion Period. Entrants must direct any request to access or modify any information they provide to accept or redeem a Prize to the Promoter in writing.
2. Subject to law, the Promoter may in their absolute discretion modify, suspend, delay, cancel, recommence or extend the Promotion if, for any reason, the Promotion is not capable of running as planned, including technical, hardware or software failures or interferences, changes to third party sites or platforms, or events which affect the administration, operation, security, fairness, integrity or proper conduct of the Promotion.
3. If any part of these Terms and Conditions or its application to any person or any circumstance is or becomes illegal, invalid or unenforceable, it shall be read down so as to be legal, valid and enforceable if possible, and if found to be impossible, shall be severed to the extent of illegality, invalidity or unenforceability without affecting the remaining provisions of these Terms and Conditions.
4. These Terms and Conditions are to be interpreted in accordance with the laws of the State of New South Wales and all parties submit to the exclusive jurisdiction of the Courts of that State.
5. In these Terms and Conditions, all references to time are references to the local time in Sydney, New South Wales, and all references to a business day are references to a day which is not a Saturday, Sunday, a bank holiday or a public holiday in Sydney, New South Wales.