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- New a2 Platinum® range
New Look,
New Formulation
Introducing the new a2 Platinum® range
STAGE 1 · FROM BIRTH
a2 Platinum® infant formula based on cow milk
800g
a2 Platinum® Infant Formula (Stage 1) is nutritionally complete, formulated for babies from birth, or when moving on from breastfeeding.
- We have adjusted the mandatory nutrients to meet the updated food standards for Australia and New Zealand's infant formula products.
- For additional nutrients which are optional under the Australia and New Zealand regulations, we have:
- Adjusted Omega-3 DHA from 12mg to 24mg per 100mL
- Added Lutein (6.4µg per 100mL)
- Updated packaging to include easy to use and store scoop
- Updated feeding guide: The scoop-to-water ratio is now 2 scoops to 50 mL of water. Refer to the feeding guide and directions for use on pack when preparing the product.
If you need further information about our products for children aged 0-12 months, please contact our Careline with qualified healthcare professionals who will be able to talk you through the detail and support your transition.
Nutrition Information
Ingredients
Directions for Use
a2 Platinum® Stage 1 Feeding Guide
If you choose to transition to the new a2 Platinum® Infant Formula, see below guidance
If your baby is sensitive to changes in feeding, we recommend gradually introducing the updated a2 Platinum® formula.
The guide below outlines a gentle transition approach for babies who have five formula feeds per day. You can adjust the schedule based on your baby’s feeding routine and the timing depending on how your baby is adjusting.
Start with one feed per day. Replace one of your baby’s usual feeds (ideally a morning feed) with the new formula and keep the remaining feeds the same for 1–3 days.
Gradually increase the number of new feeds. If your baby is tolerating the change well, increase to two feeds per day, then three feeds over the following days.
Continue increasing the proportion of feeds with the new formula until most feeds are replaced. Once your baby is comfortable and feeding well, you can transition to all feeds with the new formula.
During the transition, it can be helpful to monitor your baby’s feeding behaviour, comfort, and bowel habits, as some temporary changes can occur while your baby adjusts.
Transitioning your baby to a new formula
This transition guide is a guide only. Every baby is different and may transition at a different pace. If you have any concerns about your baby’s health, speak to a healthcare professional.
| DAY | FEED 1 | FEED 2 | FEED 3 | FEED 4 | FEED 5 |
|---|---|---|---|---|---|
| Day 1 | Current Formula | NEW | Current Formula | Current Formula | Current Formula |
| Day 2 | Current Formula | NEW | Current Formula | Current Formula | Current Formula |
| Day 3 | Current Formula | NEW | Current Formula | Current Formula | Current Formula |
| Day 4 | Current Formula | NEW | NEW | Current Formula | Current Formula |
| Day 5 | Current Formula | NEW | NEW | Current Formula | Current Formula |
| Day 6 | Current Formula | NEW | NEW | Current Formula | Current Formula |
| Day 7 | Current Formula | NEW | NEW | NEW | Current Formula |
| Day 8 | Current Formula | NEW | NEW | NEW | Current Formula |
| Day 9 | Current Formula | NEW | NEW | NEW | Current Formula |
| Day 10 | NEW | NEW | NEW | NEW | Current Formula |
| Day 11 | NEW | NEW | NEW | NEW | Current Formula |
| Day 12 | NEW | NEW | NEW | NEW | Current Formula |
| Day 13 | NEW | NEW | NEW | NEW | NEW |
| Day 14 | NEW | NEW | NEW | NEW | NEW |
| Day 15 | NEW | NEW | NEW | NEW | NEW |
Important Update to the Feeding Guide and Directions for Use
The scoop size has been updated, and the correct preparation is now 2 level scoops per 50 mL of water (previously 1 scoop per 50 mL). The feeding guide has been updated to ensure your baby continues to receive the nutrition intended for their age, when the formula is prepared as directed.
Please take care to only use the scoop that comes with your product and always follow the directions for use.
STAGE 2 · FROM 6 MONTHS
a2 Platinum® follow-on formula based on cow milk
800g
a2 Platinum® Follow-on Formula (Stage 2) is specially formulated to complement first foods.
- We have adjusted the mandatory nutrients to meet the updated food standards for Australia and New Zealand's infant formula products.
- For additional nutrients which are optional under the Australia and New Zealand regulations, we have:
- Adjusted Omega-3 DHA increased from 14mg to 24mg per 100mL
- Added Lutein (6.5µg per 100mL)
- Updated packaging to include easy to use and store scoop
- Updated feeding guide: The scoop-to-water ratio is now 2 scoops to 50 mL of water. Refer to the feeding guide and directions for use on pack when preparing the product.
If you need further information about our products for children aged 0-12 months, please contact our Careline with qualified healthcare professionals who will be able to talk you through the detail and support your transition.
Nutrition Information
Ingredients
Directions for Use
a2 Platinum® Stage 2 Feeding Guide
If you choose to transition to the new a2 Platinum® follow-on formula, see below guidance
If your baby is sensitive to changes in feeding, we recommend gradually introducing the updated a2 Platinum® formula.
The guide below outlines a gentle transition approach for babies who have five formula feeds per day. You can adjust the schedule based on your baby’s feeding routine and the timing depending on how your baby is adjusting.
Start with one feed per day. Replace one of your baby’s usual feeds (ideally a morning feed) with the new formula and keep the remaining feeds the same for 1–3 days.
Gradually increase the number of new feeds. If your baby is tolerating the change well, increase to two feeds per day, then three feeds over the following days.
Continue increasing the proportion of feeds with the new formula until most feeds are replaced. Once your baby is comfortable and feeding well, you can transition to all feeds with the new formula.
During the transition, it can be helpful to monitor your baby’s feeding behaviour, comfort, and bowel habits, as some temporary changes can occur while your baby adjusts.
Transitioning your baby to a new formula
This transition guide is a guide only. Every baby is different and may transition at a different pace. If you have any concerns about your baby’s health, speak to a healthcare professional.
| DAY | FEED 1 | FEED 2 | FEED 3 | FEED 4 | FEED 5 |
|---|---|---|---|---|---|
| Day 1 | Current Formula | NEW | Current Formula | Current Formula | Current Formula |
| Day 2 | Current Formula | NEW | Current Formula | Current Formula | Current Formula |
| Day 3 | Current Formula | NEW | Current Formula | Current Formula | Current Formula |
| Day 4 | Current Formula | NEW | NEW | Current Formula | Current Formula |
| Day 5 | Current Formula | NEW | NEW | Current Formula | Current Formula |
| Day 6 | Current Formula | NEW | NEW | Current Formula | Current Formula |
| Day 7 | Current Formula | NEW | NEW | NEW | Current Formula |
| Day 8 | Current Formula | NEW | NEW | NEW | Current Formula |
| Day 9 | Current Formula | NEW | NEW | NEW | Current Formula |
| Day 10 | NEW | NEW | NEW | NEW | Current Formula |
| Day 11 | NEW | NEW | NEW | NEW | Current Formula |
| Day 12 | NEW | NEW | NEW | NEW | Current Formula |
| Day 13 | NEW | NEW | NEW | NEW | NEW |
| Day 14 | NEW | NEW | NEW | NEW | NEW |
| Day 15 | NEW | NEW | NEW | NEW | NEW |
Important Update to the Feeding Guide and Directions for Use
The scoop size has been updated, and the correct preparation is now 2 level scoops per 50mL of water (previously 1 scoop per 50mL)
The feeding guide has been updated to ensure your baby continues to receive the nutrition intended for their age, when the formula is prepared as directed.
Please take care to only use the scoop that comes with your product and always follow the directions for use.
STAGE 3 · FROM 1 YEAR
a2 Platinum® premium toddler milk drink
800g
- With our highest levels of Omega-3 DHA across our Stage 3 products*
- Contains Prebiotic GOS, with milk oligosaccharides 3’ GL, 4’ GL, 6’ GL
- Contains Lutein
- Upgraded packaging with easy to use and store scoop
- a2 Platinum® Premium toddler milk drink is made with pure and natural a2 Milk®
- With 16 vitamins and minerals to support your toddler’s normal growth and development†
- Iron, Zinc, and Iodine to support your toddler’s cognitive function†
- 8 Immunity-Supporting Nutrients: Zinc, Iron, Vitamins A, B6, B12, C, D & Folate for normal immune system function†
- Updated serving guide: The scoop-to-water ratio is now 2 scoops to 50 mL of water. See below for more information, always refer to the serving guide and directions for use on pack when preparing the product.
*Highest level of Omega-3 DHA within The a2 Milk Company’s Stage 3 product range based on the recommended total serves per day.
†When prepared as directed and consumed as part of a healthy varied diet.
Nutrition Information
Ingredients
Directions for Use
a2 Platinum® Stage 3 Serving Guide
Important Update to the Serving Guide and Directions for Use
The scoop size has been updated, and the correct preparation is now 2 level scoops per 50mL of water (previously 1 scoop per 50mL)
The serving guide has been updated to ensure your child continues to receive the nutrition intended for their age when the milk drink is prepared as directed.
Please take care to only use the scoop that comes with your product and always follow the directions for use.
How to transition to a2 Platinum® premium toddler milk drink
For toddlers over 1 year, begin the transition with a daytime serve to allow for better monitoring. Start with the new milk drink in the morning, while keeping the familiar milk drink/s in the afternoon or night.
Observe your child’s adjustment for 3-5 days. If they adapt well, you can transition fully to the new formulation.
If you would like further support with the transition, please contact our a2™ Careline, staffed by Accredited Practising Dietitians on 1800 22 46 32 or contact us here.
STAGE 4 · FROM 3 YEARS
a2 Platinum® premium junior milk drink
800g
- With our highest levels of Omega-3 DHA across our Stage 4 products*
- Contains Prebiotic GOS, with milk oligosaccharides 3’ GL, 4’ GL, 6’ GL
- Contains Lutein
- Upgraded packaging with easy to use and store scoop
- a2 Platinum® Premium junior milk drink is made with pure and natural a2 Milk®
- With 16 vitamins and minerals to support your child’s normal growth and development†
- Iron, Zinc, and Iodine to support your child’s cognitive function†
- 8 Immunity-Supporting Nutrients: Zinc, Iron, Vitamins A, B6, B12, C, D & Folate for normal immune system function†
- Updated serving guide: The scoop-to-water ratio is now 2 scoops to 50 mL of water. See below for more information, always refer to the serving guide and directions for use on pack when preparing the product.
*Highest level of Omega-3 DHA within The a2 Milk Company’s Stage 4 product range based on the recommended total serves per day.
†When prepared as directed and consumed as part of a healthy varied diet.
Nutrition Information
Ingredients
Directions for Use
a2 Platinum® Stage 4 Serving Guide
Important Update to the Serving Guide and Directions for Use
The scoop size has been updated, and the correct preparation is now 2 level scoops per 50mL of water (previously 1 scoop per 50mL)
The serving guide has been updated to ensure your child continues to receive the nutrition intended for their age, when the milk drink is prepared as directed.
Please take care to only use the scoop that comes with your product and always follow the directions for use.
How to transition to a2 Platinum® premium junior milk drink
For toddlers over 1 year, begin the transition with a daytime serve to allow for better monitoring. Start with the new milk drink in the morning, while keeping the familiar milk drink/s in the afternoon or night.
Observe your child’s adjustment for 3-5 days. If they adapt well, you can transition fully to the new formulation.
If you would like further support with the transition, please contact our a2™ Careline, staffed by Accredited Practising Dietitians on 1800 22 46 32 or contact us here.
FAQs
Where can I get more information on the changes?
For further information and to support your transition please reach out to our a2™ Careline, staffed by Accredited Practising Dietitians on 1800 22 46 32 or contact us here. They are here to help support any questions you may have around the changes or to support your transition.
Why have you updated the a2 Platinum® range?
At The a2 Milk Company, we are committed to continuously improving our products to support the nutritional needs of formula-fed and mix feeding infants and young children. As part of this commitment, we have updated the a2 Platinum® range with an updated formulation and refreshed packaging.
What are the updates to the packaging?
Our updated a2 Platinum® range now features a premium straight-wall tin, updated artwork and now includes the scoop in the lid for convenience. Additionally, our 800g can now features 3 QR code traceability. You will find QR code on the base of the can, on top of the foil and on the underside of the foil.