FAQs

Have a question? Well, you’ve come to the right place.

Both a2 Platinum® milk drinks have been formulated to meet the dietary requirements of different aged children.

a2 Platinum® Toddler Milk drink is suited to children aged 12 – 36 months

a2 Platinum® Junior Milk Drink is suited to children aged 36 months and older (up to 8 years).

a2 Platinum® Junior Milk Drink also contains a hint of natural vanilla flavour that your child will love.

If you have decided to switch your baby’s current infant formula to a2 Platinum® infant formulas and milk drinks, the transition should occur slowly to allow your baby’s digestive system to adjust gradually. The a2Platinum® infant formulas and milk drinks will also taste different from other infant formulas, so this may be another reason why your little one will need some time to get used to a2 Platinum® gradually. Click here for a general example on how to introduce a2 Platinum®.

Recently there have been rumours about The a2 Milk Company™ suspending their production of the a2Platinum® infant formulas and milk drinks. This is completely false and we can assure you that production of our formula and toddler milk will continue as planned. The a2 Milk Company™ is committed to the on-going supply of our a2 Platinum® infant formulas and milk drinks to its valued consumers, and would not jeopardize this in anyway.
 
Thank you for your continued support of our product and brand.

Breastfeeding is best for babies and good maternal nutrition is important in preparation for and during breastfeeding. Professional advice should be followed on infant feeding. Introducing bottle-feeding, either partially or exclusively, could negatively affect breastfeeding by reducing the amount of breast milk you produce and may be difficult to reverse should you change your mind. Consider the financial and social implications when deciding on a feeding method for your baby. Improper, or unnecessary, use of infant formula can affect the health of your baby, therefore, always prepare and use as per the manufacturer’s instructions.

Benefits of breastfeeding:

  • Breast milk provides optimal nutrition perfectly tailored to your baby’s needs.
  • It’s natural and easy to digest.
  • Its protective properties may help reduce the risk of allergies and respiratory illnesses.
  • Breastfeeding helps bonding between you and your baby, through skin to skin contact.
  • There are benefits for you too – breastfeeding helps your body recover after the birth, it’s free and is the ultimate convenience food with no preparation or storage required!
  • The World Health Organisation’s (WHO) infant feeding recommendation states that ‘breastfeeding is an unequalled way of providing ideal food for the healthy growth and development of infants; it is also an integral part of the reproductive process with important implications for the health of mothers. To read the full WHO infant feeding recommendation click here.

The World Health Organisation’s (WHO) infant feeding recommendation states ‘As a global public health recommendation, infants should be exclusively breastfed for the first 6 months of life to achieve optimal growth, development and health. Thereafter, to meet their evolving nutritional requirements, infants should receive nutritionally adequate and safe complementary foods while breastfeeding continues for up to two years of age or beyond. Exclusive breastfeeding from birth is possible except for a few medical conditions, and unrestricted exclusive breastfeeding results in ample milk production’. To read the full WHO infant feeding recommendation click here.

In Australia, the National Health and Medical Research Council (NHRMC) support the WHO guidelines and recommend exclusive breastfeeding for the first 6 months (26 weeks) of life, and continued breastfeeding after the introduction of solid foods until the age of 12 months and beyond, depending on the individual circumstances and needs of mother and infant.

Depending upon individual circumstances, breastfeeding may not be possible for all mothers and breast milk may be substituted with a breast milk substitute. (Infant formula is the only recommended and safe breast milk substitute for the first 12 months). Some mothers may choose to combination feed with breast milk and infant formula when there is not enough expressed milk, whilst others bottle feed exclusively.

Infant formula is a breast milk substitute. It is a specially formulated and nutritionally complete alternative to support the growth and development of infants under 6 months of age when infants are not breastfed. Whilst infant formula is nutritionally complete and supports growth and development, it cannot provide all the protective factors found in breast milk.

Follow-on formula refers to an infant formula suitable for infants aged 6 to 12 months. Specially formulated to meet the increased nutritional requirements of bottle or cup fed babies from 6 to 12 months, it is intended to complement the introduction of solids. It is a nutritionally balanced formulation which provides the levels of key nutrients, needed to meet the needs of growing infants.

There are differences between manufacturers in the composition of infant formula; however the composition of all infant formula products has to comply with strict standards set by Food Standards Australia and New Zealand (FSANZ).

Most formulas are based on cow’s milk, where the ratio of whey to casein is changed so that the combination of these protein types is closer to that of breast milk.

Infant formulas also have a blend of vegetable oils added as a fat source and most include essential fatty acids, such as Omega 3 DHA, that help support normal brain and eye development.

The lactose from the cow’s milk base provides a source of carbohydrate.

There may be other potentially beneficial ingredients added to the formula, including nucleotides and prebiotics which may support the developing immune system or the development of healthy gut bacteria and so help support digestion.

Cow’s milk allergy (CMA) is a serious condition. If your baby or toddler is diagnosed with cow’s milk allergy, you should consult your doctor or paediatrician before giving your baby ANY foods or drinks that contain ingredients which may be derived from cow’s milk. This includes certain infant formula and milk drink products such as a2 Platinum®. If your child is diagnosed with CMA, they will need to avoid all foods and drinks containing cow’s milk, as even the smallest amount can set off a reaction. Some breastfed babies may also show sensitivity due to milk in their mother’s diet, so seek help from your GP or Accredited Practising Dietitian (APD).

For formula fed babies with CMA speak to your healthcare professional as there are modified formulas that may be suitable. Your healthcare professional can advise you on alternatives that can be included in your baby’s diet.  Partially hydrolysed (HA) formulas are not a suitable treatment for CMA.

It is also very important to learn how to read labels to identify cow’s milk protein as an ingredient. The following food labels indicate that the food is likely to contain milk proteins:

  • Milk
  • Non-fat milk solids
  • Casein
  • Caseinate
  • Whey
  • Whey powder
  • Lactalbumin
  • Lactoglobulin
  • Lactose
  • Rennet Casei

a2 Platinum® Premium infant formulas and milk drinks are based on a unique protein blend suited to babies and toddlers, as they are the first and only infant formulas and milk drink where the beta-casein protein comes from cows specially selected to produce the A2 beta-casein protein exclusively, rather than A1. This unique protein may help support your baby’s or toddler’s natural digestion – making it gentle on tiny tummies.

a2 Platinum® Premium infant formulas and milk drinks are nutritionally tailored providing key age-specific ingredients which may help support each stage of your child’s growth and development.

a2 Platinum® is the first and only infant formula and milk drink where the beta-casein protein comes from cows specially selected to produce the A2 beta-casein protein exclusively, rather than A1, which may affect digestive wellbeing.

To find out about the nutritional content of a2 Platinum® Infant Formulas and Milk Drink click here.

a2 Platinum® is not lactose free – it contains levels of lactose (naturally occurring milk sugars) comparable to that of other premium infant formulas made from cow’s milk.

The A2 beta-casein protein is naturally occurring – it is not genetically modified. To learn more about A2 beta-casein click here.

a2 Platinum®  infant formulas and milk drinks are based on a unique protein blend suited to babies and toddlers, as they are the first and only infant formulas and milk drink where the beta-casein protein comes from cows specially selected to produce the A2 beta-casein protein exclusively, rather than A1. The milk powder in a2 Platinum® contains only the naturally occurring A2 type of the beta-casein protein, which makes it gentle on tiny tummies and sets it apart from other infant formulas and milk drink which also have the A1 protein.

Unsettled behaviour in infants is poorly understood. Your baby’s unsettled behaviour could be due to one or more of a variety of factors, including excess wind build-up, feeding practices, difficulty in voiding (i.e. constipation) or other gastrointestinal issues such as reflux.

Naturally occurring substances in both human milk and infant formula, including milk proteins and lactose, may also contribute to an infant’s unsettled behaviour.

You should speak to your healthcare professional if you require further information regarding the cause of your baby’s unsettled behaviour.

During the first 12 months of life, breast milk or infant formula provide most of an infant’s nutritional needs with solids being commenced in a complementary fashion. However after a year of age, focus must shift to solids as the primary nutrition with milk being consumed as part of an overall healthy diet.

Some toddlers are fussy eaters and this may affect their intake of adequate energy and nutrients. Where intake of energy and nutrients is inadequate, toddler milk may be used to supplement the diet. Toddler milks contain the goodness of milk, with added age appropriate nutrients to help support growth and development. If toddler milk is introduced to the diet, it should replace cow’s milk and should not be used to replace food or regular meals.

In Australia: Available in Coles, selected independent stores, including IGA Supa IGA, Foodworks, Foodland, and selected Pharmacies. In NZ: Available in New world and Pack & Save  supermarkets.

a2 Platinum®  infant formulas and milk drinks are made in New Zealand, to the highest industry standards for infant formula quality and safety.

  • As our brand develops and evolves, so does the look and feel of our packaging. Our parent company – The a2 Milk Company made a decision 18 months ago to move our core brand colour from blue to purple. Since then, the a2 Infant Nutrition team has been busy gearing up for the big change.
  • From January 2016, you will start to notice Purple a2 Platinum® labelled products in the market. These are authentic a2 Platinum® products endorsed by The a2 Milk Company.
  • The change is purely to align a2 Platinum® to our core brand colour – purple.
  • As a result, the scoop in the Stage 1 a2 Platinum® formula will change from blue to purple.
  • There is no other change to the product or the formula itself.
  • Please find purple product images below demonstrating the changes.

Products

 

 

 

 

No. Formulations in the Blue and Purple a2 Platinum® products are exactly the same.

Loading...
Back to top